Privacy Notice

Last updated: 28/07/2026

Manual Mode respects your privacy and is committed to handling your personal information fairly, transparently and securely.This Privacy Notice explains how we collect and use personal information when you:

• visit the Manual Mode website;

• subscribe to our newsletter;

• join the Manual Moders community;

• purchase a digital product;

• book or attend a Manual Mode experience;

• join a waitlist or referral programme;

• complete a questionnaire or survey;

• contact us;

• or otherwise interact with Manual Mode

1. Who we are

Manual Mode is operated by: Inovai Group Ltd
Trading as Manual Mode
Company number: 16269675
Registered in England and Wales
Registered office: 26 Lime Way,WD7 9FH
Contact email: [email protected].

For the purposes of UK data-protection law, Inovai Group Ltd is the data controller responsible for your personal information.In this Privacy Notice, “Manual Mode”, “we”, “us” and “our” refer to the legal entity identified above.

2. Personal information we collect

The information we collect depends on how you interact with us.

Information you give us directly

This may include:

• your name;

• email address;

• postal address;

• telephone number;

• account or community profile details;

• newsletter and marketing preferences;

• booking and purchase details;

• responses to surveys, questionnaires and referral forms;

• messages, comments and community posts;

• dietary requirements and food-allergy information;

• accessibility requirements;

• information about caring or emergency-contact needs;

• relevant interests, skills and reasons for attending an experience;

• photographs, recordings, quotations or testimonials where you agree to provide them;

• and any other information you choose to share with us.

Information collected automatically

When you use our website, newsletter or community, we or our service providers may collect:

• IP address;

• browser and device information;

• operating system;

• pages viewed;

• links clicked;

• approximate location derived from technical data;

• date and time of activity;

• email delivery, open and click data;

• login and account activity;

• cookie identifiers;

• referral source;

• and information about how you use our website, emails and community.

Payment information

Payments may be processed through third-party payment providers such as Stripe.We do not ordinarily receive or store your complete payment-card details. We may receive transaction information including:

• your name;

• billing details;

• amount paid;

• payment status;

• transaction reference;

• refunds;

• and limited payment-method information.

Information from other sources

We may receive information from:

• another person who purchases or refers you;

• social-media platforms where you interact with our accounts;

• event partners, caterers or facilitators;

• payment and booking providers;

• Beehiiv and other technology providers;

• and publicly available sources where appropriate and lawful.

Where we obtain personal information from somewhere other than you, we will provide the required privacy information within the period required by law, unless an exception applies.

3. How we use your information

We may use personal information to:

• provide and operate the Manual Mode website;

• send newsletters you have requested;

• administer subscriptions and accounts;

• operate the Manual Moders community;

• process payments, bookings and refunds;

• deliver digital products and referral rewards;

• plan and run experiences;

• curate participant groups;

• communicate practical event information;

• accommodate dietary and accessibility needs;

• maintain safety and respond to emergencies;

• respond to enquiries and complaints;

• moderate community discussions and enforce our Terms;

• understand how our content, emails and services are used;

• improve our products, experiences and communications;

• prevent fraud, misuse and security incidents;

• maintain business, tax and accounting records;

• protect our legal rights;

• and comply with legal obligations.

We will not use personal information for an incompatible purpose without giving you appropriate information and, where required, obtaining further permission.

4. Our lawful bases

We must have a valid lawful basis for each way we use personal information. The most relevant bases for Manual Mode are likely to be consent, contract, legal obligation and legitimate interests. The appropriate basis depends on the specific purpose and must be identified before processing begins.

Consent

We may rely on consent when:

• you subscribe to marketing emails;

• you agree to optional cookies or analytics;

• you agree to appear in promotional photography or recordings;

• you provide an optional testimonial;

• or you voluntarily agree to another clearly described use.

You may withdraw consent at any time. Withdrawal will not affect processing that took place before consent was withdrawn.

Contract

We may use information where necessary to:

• process a booking or purchase;

• provide a digital product;

• deliver an experience;

• manage your account;

• respond to steps you ask us to take before entering into a contract;

• or provide another service you have requested.

Legal obligation

We may use and retain information where necessary to comply with:

• tax and accounting rules;

• consumer-protection obligations;

• legal claims;

• court orders;

• law-enforcement requests;

• and other applicable legal duties.

Legitimate interests

We may rely on legitimate interests where necessary and proportionate for purposes including:

• running and improving Manual Mode;

• securing our website and community;

• preventing fraud and misuse;

• understanding general engagement;

• responding to enquiries;

• protecting participants and members;

• maintaining appropriate business records;

• and communicating with existing customers about closely related services where legally permitted.

Where we rely on legitimate interests, we consider our interests, necessity and the impact on your rights.You have an absolute right to object to the use of personal information for direct marketing.

5. Special-category information

Information about health, disability, allergies, dietary requirements that reveal health or religion, and certain other sensitive matters may be treated as special-category personal information.We may collect this information where necessary to:

• accommodate an allergy or dietary requirement;

• support accessibility;

• make appropriate safety arrangements;

• respond to an emergency;

• or determine whether an activity can be delivered safely.

Where required, we will identify both:

• a lawful basis under Article 6 of the UK GDPR; and

• an additional condition for processing special-category information.

We will limit access to this information and use it only for the stated purpose.Please do not provide more sensitive information than is reasonably necessary.

6. Newsletters and marketing

When you subscribe, we may send:

• Manual Mode newsletters;

• original essays and practical experiments;

• updates about experiences;

• community information;

• book updates;

• referral information;

• and occasional promotional messages.

You can unsubscribe at any time using the link in every marketing email or by contacting [email protected].Unsubscribing from marketing will not prevent us from sending essential service communications concerning an active booking, purchase, account, safety issue or legal matter.We may use email engagement information, such as opens and link clicks, to understand and improve our communications where this is enabled by our platform and lawful.

7. Manual Moders community

When you join or participate in the Manual Moders community, other members may be able to see information you choose to make visible, such as:

• your display name;

• profile image;

• biography;

• posts;

• reactions;

• comments;

• and other community contributions.

Direct messages are visible to the sender and recipient, but they may also be disclosed to platform providers or reviewed where necessary to investigate reported misconduct, protect safety or comply with law.Please do not share confidential, highly sensitive or private information in public community areas.We may process community information to:

• provide community features;

• moderate discussions;

• investigate reports;

• enforce community rules;

• prevent harassment or misuse;

• and protect members.

8. Experience bookings and participant curation

When you book an experience, we may collect information needed to:

• confirm your place;

• process payment;

• assess practical suitability;

• create a balanced participant group;

• understand dietary and accessibility requirements;

• prepare materials;

• provide emergency arrangements;

• and communicate before and after the experience.

Participant curation is carried out by people. We do not use solely automated decision-making to decide whether someone may attend.We will not disclose your questionnaire responses to other participants unless:

• you ask us to;

• it is necessary for safety or delivery;

• or we have another lawful basis.

Relevant information may be shared on a limited basis with a caterer, facilitator, venue, project partner or emergency responder where necessary.

9. Photography, recordings and testimonials

Manual Mode experiences are designed to be phone-free, but an authorised photographer or videographer may sometimes attend.Where photography or recording is planned, we will explain:

• what will be captured;

• how it may be used;

• whether participation is optional;

• and how you can raise concerns.

We will seek appropriate permission before using identifiable photographs, video, audio, quotations or testimonials for public marketing where consent is the appropriate basis.You may withdraw consent for future use by contacting us. This may not always require us to remove material already lawfully printed or published, but we will consider reasonable requests carefully.

10. Referral programme

If you participate in our referral programme, we may process:

• your referral link;

• referral counts;

• reward eligibility;

• email address;

• reward-delivery information;

• and anti-fraud information.

We generally record a referral when another person subscribes through your unique link and completes the required verification process.We do not disclose the referred subscriber’s private account information to the referrer.

11. Cookies and similar technologies

Our website and service providers may use cookies and similar technologies for:

• essential website operation;

• account login;

• security;

• remembering preferences;

• analytics;

• measuring newsletter or campaign performance;

• and other optional functions.

Non-essential cookies should not be set before valid consent is obtained. Users must receive clear information about what cookies do and why they are used. Strictly necessary cookies may be exempt from the consent requirement, although information about them should still be provided.You can manage available choices through our cookie banner and browser settings.For more detail, see our Cookie Notice or the cookie information made available through the consent banner.

12. Who we share information with

We may share personal information with carefully selected recipients where necessary, including:

• Beehiiv, which supports our website, newsletter, products and community;

• Stripe or other payment processors;

• website, hosting and technical providers;

• analytics and security providers;

• email-delivery services;

• accountants, insurers and professional advisers;

• caterers, venues and event suppliers;

• facilitators, photographers and project partners;

• delivery or printing providers;

• regulators, courts, law-enforcement bodies or public authorities;

• and a buyer, investor or successor in connection with a genuine business restructuring or sale.

We only share information that is reasonably necessary for the relevant purpose.Service providers may act as processors under contract, while some recipients may act as separate controllers under their own privacy notices.We do not sell personal information to advertisers or data brokers.

13. International transfers

Some technology providers may process personal information outside the United Kingdom, including in the United States.Where a transfer is restricted under UK data-protection law, we will seek to ensure that an approved transfer mechanism or other lawful safeguard applies. These may include:

• UK adequacy regulations;

• the UK Extension to the EU–US Data Privacy Framework where applicable;

• the UK International Data Transfer Agreement;

• the UK Addendum to EU standard contractual clauses;

• or another permitted safeguard or exception.

International transfers may require an assessment of whether the relevant protection is effective in practice.Contact us for more information about the safeguards relevant to a particular provider.

14. How long we keep information

We keep personal information only for as long as it is reasonably necessary for the purposes for which it was collected. This may include providing our services, meeting legal and accounting obligations, protecting health and safety, resolving disputes, and establishing, exercising or defending legal claims.UK data-protection law does not set one fixed retention period for every category of personal information. We therefore decide how long to keep information by considering its nature and sensitivity, the reason it was collected, the risks of retaining it, and any legal, tax, insurance or regulatory requirements that apply. We review the information we hold and securely delete or anonymise it when it is no longer needed.Newsletter subscription data is kept for as long as you remain subscribed. If you unsubscribe, we may retain a minimal suppression record for as long as reasonably necessary to make sure your opt-out is respected and that you are not contacted again by mistake.Community account and profile data is kept for the duration of your membership. After you close your account, identifiable account information will normally be deleted or anonymised within 90 days, unless limited information needs to be retained for moderation, security, complaints or legal purposes.Community posts and comments may remain available for as long as the community is active or the content remains relevant. After an account is closed, content may be deleted or anonymised, although some material may need to remain where it forms part of a wider discussion or is needed for moderation or legal reasons.Booking, payment and transaction records are normally kept for six years from the end of the financial year to which they relate, or for longer where tax law, an HMRC enquiry or another legal obligation requires this.Contracts and booking correspondence are normally kept for six years after the relevant experience, purchase or contractual relationship ends. This reflects the usual limitation period for claims arising from a simple contract in England and Wales.Event questionnaires and participant-curation information are normally deleted or anonymised within three months after the relevant experience, unless the information is still needed for a follow-up matter, complaint, incident or legal claim.Allergy, accessibility, disability and other health-related information is deleted as soon as it is no longer needed to deliver the experience safely, normally within 30 days after the event. Where an accident, safeguarding concern, complaint or other incident occurs, relevant information may be retained for up to six years, or longer where legally necessary.Emergency-contact information is normally deleted within 30 days after the relevant experience, unless it is required in connection with an incident or other ongoing matter.General enquiries that do not lead to a booking or complaint are normally kept for two years after our last meaningful contact with you.Complaints, disputes and incident records are normally kept for six years after the matter is closed, or longer where legal proceedings, safeguarding obligations, insurance requirements or another important reason makes this necessary.Marketing-consent records are kept for as long as the consent remains valid. After consent is withdrawn, we may retain evidence of the original consent and withdrawal for up to six years where this is necessary to demonstrate compliance. A minimal suppression record may be kept for longer to make sure your marketing preferences continue to be respected.Cookie and consent-preference records are kept for as long as reasonably necessary to demonstrate and honour your choices. We may ask you to refresh your consent where appropriate, particularly if our use of cookies or similar technologies changes.Photographs, video, audio and testimonials are kept for as long as they remain relevant to the purpose for which they were obtained. We review promotional materials periodically and will stop future use where consent is withdrawn, subject to material that has already been lawfully published or printed.Referral-programme records are normally kept for 24 months after the referral or reward has been completed, unless a longer period is needed for fraud prevention, accounting or dispute resolution.Unsuccessful or abandoned bookings are normally kept for 12 months after the booking attempt, unless transaction, fraud-prevention or complaint information needs to be retained for longer.Website, account and security logs are normally kept for up to 12 months, unless they are required for an active security investigation, fraud-prevention matter or legal claim.Personal information contained in backups is deleted or overwritten in line with our normal backup cycle. Information may remain in secure backups for a limited period after it has been deleted from live systems and will not normally be restored except for disaster recovery or security purposes.These periods are guidelines rather than absolute limits. We may delete information sooner where it is no longer needed, or retain it for longer where required by law, tax or accounting rules, insurance requirements, an investigation, a safeguarding matter, a complaint, a dispute or anticipated legal proceedings.At the end of the applicable retention period, personal information will be securely deleted or anonymised so that it can no longer be linked to an identifiable person.

15. Security

We use reasonable organisational and technical measures designed to protect personal information from:

• unauthorised access;

• loss;

• misuse;

• alteration;

• disclosure;

• or destruction.

These measures may include:

• access controls;

• password and account security;

• reputable service providers;

• secure payment processing;

• staff or contractor confidentiality;

• data minimisation;

• and procedures for responding to incidents.

No online system can be guaranteed completely secure. Please contact us promptly if you believe your account or personal information has been compromised.

16. Your rights

Depending on the circumstances, you may have the right to:

• be informed about how your information is used;

• request access to your personal information;

• ask us to correct inaccurate or incomplete information;

• ask us to erase information;

• ask us to restrict processing;

• object to processing;

• object to direct marketing;

• receive certain information in a portable format;

• withdraw consent;

• and obtain safeguards relating to certain automated decisions.

These rights are not absolute and may depend on our lawful basis and the circumstances.To exercise a right, contact: [email protected]. We may need to verify your identity before acting on a request.We normally respond within the period required by data-protection law.

17. Complaints

Please contact us first so we can try to resolve your concern: [email protected]. You also have the right to complain to the UK Information Commissioner’s Office.Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AFThe current contact routes are available through the ICO’s official website. A privacy notice should tell people how to complain and explain their relevant information rights.

18. Children

Manual Mode’s website, newsletter, community and general experiences are intended for people aged 18 and over, unless a particular experience clearly states otherwise.We do not knowingly collect personal information from children through services intended only for adults.Where we offer an activity involving children or young people, we will provide specific privacy and consent information appropriate to that activity.If you believe a child has provided information inappropriately, please contact us.

19. Third-party websites

Our website, newsletter and community may contain links to other websites.We do not control those websites and are not responsible for their privacy practices. Please read the relevant third party’s privacy notice before providing information.

20. Automated decision-making

We do not currently use solely automated decision-making that produces legal or similarly significant effects on individuals.We may use basic automation to:

• send welcome emails;

• deliver digital rewards;

• organise subscriber groups;

• record referrals;

• send reminders;

• or personalise routine communications.

These processes do not independently determine significant rights or eligibility.

21. Changes to this Privacy Notice

We may update this Privacy Notice to reflect changes in:

• our activities;

• technology;

• service providers;

• legal requirements;

• or regulatory guidance.

The latest version will be published on this page with its effective date.Where a change is significant, we may also notify subscribers or community members by email or through the website.

22. Contact us

Questions, requests or concerns about privacy can be sent to: Inovai Group Ltd
Trading as Manual Mode
26 Limes Way, Radlett, WD7 9FH
[email protected]